HOW DO YOU TURN ACCOUNTANTS INTO HEROES?
Campaign One / Accountants are all just pencil-necked, abacus-spinning, pocket-protecting geeks. Or are they? This campaign opened students’ eyes to some of the important and exciting work being done at the firm.
Campaign Two / In the wake of Enron, corporate scandal, corruption and collapse, we asked students to join in a conversation about ethics. Not just as it relates to business, but as it related to their everyday lives. The conversation continued on our website, which college students voted second only to Microsoft’s.
Campaign Three / Muslim, Christian, Buddhist, Atheist, Gardener, Activist, Volunteer, Dancer, Athlete, Mathlete, Introvert, Extrovert, Poet, Writer, Musician, Dog walker, Snowboarder, Pilot, Friend. Is there such a thing as a company that values every aspect of who you are?
Campaign Four / Can watching TV be good for your career? pwc.tv let students experience life on the inside of the biggest accounting firm in the world. We created sitcoms, documentaries, profiles, interviews and valuable content to help prepare students for what lies ahead.
College Campus Newspapers / Which would you read first? A newspaper about the world and how an industry affects it, or a brochure? A newspaper that addresses issues business students face or a brochure? A newspaper with a point of view or a brochure? We went with the newspaper. These are just some of the many we wrote and designed.
