can an oil company have the same values as you?
Until recently, very few people in Eastern Europe had ever heard the name Chevron.
This campaign carpeted Eastern Europe in television, print, outdoor and digital. It shared what Chevron does and believes in, amidst a climate of skepticism and in some cases outright opposition to natural gas development.
The campaign appeared in English, Polish and Lithuanian. The results? A 30% increase in brand awareness and an immediate jump to first-place in recognition as experts in natural gas development, over companies that had been well-known in Europe for decades.